Who we are
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Our company specializes in strategic broadcast placement of advertising dollars for our customers.
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Our goal is to maximize the full value of each customer's budget through a "creatively customized" branding ad campaign.
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The branding message is uniquely designed to trigger consumer response and purchase of our customers' products and/or services.
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The "vehicles" we use to drive the branding message home are primarily local network television & radio.
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Our Play Book contains a healthy range of strategies that are tried and true, while providing updated maneuvers to stay ahead of the business curve.
Our Services
MARKET RESEARCH FOR ALL MEDIA
Primary specialties include Local Radio, Local Network TV, Cable, OTT in any local DMA market across the U.S.
MERCHANDISING
We negotiate additional exposure with station cross-promotions, online added value, hospitality, and special sports sponsorships.
MARKET UPDATES
We track ownership, industry “intel”, and competitive ad spend share reports from providers like Nielsen, Comscore, Kantar, Scarborough, Media Monitors.
SPORTS MARKETING
Establishing tie ins through sports sponsorships via Regional Sports Networks, NFL, MLB, NHL, and College sponsorships in major markets.
DEMOGRAPHIC RESEARCH
Quantitative factors include population figures and age/gender targets, while qualitative factors include geography, income levels, home ownership, etc.
analyzed to reach best target customer.
PAPERWORK
We evaluate and process all contracts and invoices for accuracy, fair spot rotation, and bonuses. We also contact stations weekly for approx. advance ad placements and send group emails to customer department head/managers.
LOCAL COMMUNITY INVOLVEMENT
We provide updates with customers to be part of broadcast stations’ commitment to community events, cause, & fundraising.
PRICING
We negotiate locally vs. national competitive rates, lowest CPM, gross impressions, reach/frequency, and station inventory supply/demand through previous background in sales & management
SCRIPT WRITING & RESEARCH OF CO-OP PROGRAMS
We coordinate production time at TV & radio stations to record and produce commercials as part of advertising schedules. efer customer to outside vendors for other production needs directly.
PUBLIC SERVICE ANNOUNCEMENTS
Writing and facilitating announcements to radio and TV partners from our client base for PSA consideration.
OUR footprint
While Game Plan Media is based in the DMV area, our scope is much larger. Our current footprint is displayed below, but not limited to other Local Designated Market Areas (DMAs) in U.S.
Boston, MA
New York City, NY
Philadelphia, PA
Salisbury/OC, MD
Baltimore, MD
Pittsburgh, PA
Washington, DC
Richmond, VA
Norfolk, VA
Charlotte, NC
Raleigh-Durham, NC
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Greensboro, NC
Wilmington, NC
Charleston, SC
Columbia, SC
Nashville, TN
Myrtle Beach, SC
Memphis, TN
Columbus, OH
Chicago, IL
Atlanta, GA
Jacksonville, FL
Orlando, FL
West Palm Beach, FL
Miami, FL
Tampa/Sarasota/
St. Petersburg, FL
Ft. Meyers, FL
Naples, FL
Mobile, AL
St. Louis, MO
Dallas, TX
Ft. Worth, TX
Houston, TX
New Orleans, LA
Little Rock, AK
Indianapolis, IN
Omaha, NE
"The response this month has been fantastic! I have not run my referral report to find out which station people are reacting to, but it has been unbelievable. Thanks for all your efforts. I know you will come up with other terrific marketing ideas and opportunities.”
Administration/Call Center – Local Group Dental Practice